Cultural and Creative Industries

In Emilia-Romagna, cultural and creative industries encompass
a variety of manufacturing and, above all, service provision activities
that produce artistic and cultural works or that regard culture as a
key factor of production. A broad and dynamic sector, which includes
publishing, audiovisual media (films and music), the management
and promotion of cultural heritage, digital, creative and interactive
industries, the production of games and musical instruments, entertainment
and the performing arts, as well as design and communication services
and creative services linked to fashion and interior design.

THE MOST SOUGHT-AFTER HIGH-SKILLS JOBS

Followspot operator
A followspot operator is a specialist technician responsible for manually operating spotlights to track performers on stage.

Marketing consultant
A marketing consultant is an experienced professional, often external to the company, who defines, plans and oversees the marketing strategy to boost competitiveness, sales and brand positioning. He or she analyses data, the competition and targets to optimise resources and coordinate promotional activities (online and offline) towards measurable objectives.

Graphic Designer HARD TO FIND
A graphic designer is a visual communication professional who organises text, images, shapes and colours to convey a message clearly, effectively and attractively. He or she designs visual solutions for print media (publishing, advertising) or digital media (web, social media), defining the visual identity of brands and products.

Media planner
A media planner is a professional who determines where, when and how to allocate the advertising budget in order to maximise the return on investment (ROI), by selecting the most suitable channels (TV, radio, the web, social media).

E-commerce Manager
The E-commerce Manager is the professional responsible for planning, managing and optimising a company’s entire digital sales channel. The role’s primary objective is to increase sales, qualified traffic and the profitability of the online store by coordinating marketing strategies, technical operations and logistics.

Source: Skills Intelligence Emilia-Romagna (April 2025 – March 2026)

THE 6 MOST SOUGHT-AFTER SKILLS

HR management
Time management
Knowledge of office software
Teamwork
Computer skills
Creative thinking

Source: Skills Intelligence Emilia-Romagna (April 2025 – March 2026)

Connect with leaders in innovation

From thematics hubs to the High Technology Network laboratories,
through to the Clust-ER networks, startups and pages on investing:
here you will find the resources you need to navigate the regional
research and innovation system for the cultural and creative industries.